shoppingcentretv was founded to capitalise on the enormous growth potential of the Digital Out of Home advertising market. A market that is the largest growth medium, second only to the Internet for effective captive audience advertising. Through the use of visual television, advertisers are able to display offers and information at the point of purchase, a powerful tool in an ever-competitive market.

Each shopping centre typically displays a network of about 15-25 High Definition Plasma screens mounted in high-traffic common areas. The network plays a constantly repeating one hour programming loop that is a mix of local and national advertising, local community content and events, and shopping centre information. We also include news, weather, entertainment and sports. There are a limited number of advertising spots available. This ensures an attentive audience in an uncluttered advertising arena as well as a varied and interesting programming schedule.

shoppingcentretv costs dramatically less than conventional television advertising, radio, and newspapers and is comparable to static outdoor advertising but with far greater impact. In a recent study conducted by SeeSaw Networks, overwhelming statistics show that the vast majority of consumers' purchasing decisions are taken close to the point of sale, not in their home. shoppingcentretv influences consumers who are already in the shopping mood and provides an advertising experience more effective and immediate to other mediums.

We are driven by our commitment to delivering quality programming content, not only for the advertising, but also to enrich the overall experience for the local community. This is what makes us unique in the Digital Out of Home advertising market.

shoppingcentretv…at the Heart of the Community.